UPCOMING WORKSHOPS

How To Drive Organic Growth, December 12 | New York

Location: 4A's, 1065 Avenue of Americas, 16th Floor, New York, NY 10018

Time: 9:00 AM - 1:00 PM


When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue—it’s more profitable, too. It’s the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. 

What You Will Learn
  • The questions that uncover new opportunities
  • How to hear what's not being said
  • How to ask for, and get, referrals for new business
  • A newfound 'sales confidence' from hands-on practice
  • Why people buy
  • How ‘non-sales’ staff impact the company’s success
  • How to deliver: closing the loop and following up

Who is it for?

  • Client-facing professionals in all agency departments   
About The Trainer 

Kim helps businesses grow sales revenues by helping ‘non-sales’ staff get comfortable with
sales and selling. Her one-on-one sales training is focused on building relationships and having
conversations with purpose. She has conducted workshops for Howard University’s In3
Incubator, Hera Hub and the Maryland Women’s Business Center in addition to her private
clients. Kim has also presented at The Power Conference, NAWBO, the Freelance Union and the
Women in Business Leadership Council. Her enthusiasm about sales has proven to be
infectious!



Strategy Boot Camp, February 4 | Los Angeles

Date: February 4th

Location: 2525 Colorado Avenue, Santa Monica, CA 90404

Pricing: Members $750.00 Non-Members $950.00

 

For strategists today, there is no end to the topics, methods, and trends we’re expected to be experts in. Of course, it’s part of the job to be up to date on the latest insight gizmo or behavioral economics Nobel Prize winner. But, the most important part of the strategist’s job hasn’t changed: finding creative ways to solve problems and drive results. In this highly interactive hands-on course, we’ll cover the core skills any type of strategist needs to be successful. Real client strategic challenges will be workshopped by participants and the facilitator. This course is ideal for entry-level to junior level strategists.

 

What You Will Learn

  • Using Your Three Brains
  • Asking Better Questions
  • Applying Convergent and Divergent Thinking
  • Finding Inspiration in Unexpected Places
  • Becoming a Ruthless Reductionist
  • Developing and Delivering Great Briefs
  • Selling in Transformational Thinking 

 

Who is it for?

This course is ideal for entry-level to junior level strategists.

 

About Jurene Fremstad

Jurene has more than 20 years of experience as a strategic professional – coaching strategists, creatives and clients to do great work. She has held strategic leadership positions at top creative agencies like Deutsch, Mother, JWT, and mono. Over the years, Jurene has successfully led teams of all sizes and compositions. Jurene is known for her engaging and energetic style. When it comes to training and development, she takes a decidedly anti-BS approach and stays focused on tools and skills that you can use in the real world. Jurene has a BA in International/Intercultural Communication and an MA in Speech Communication and Mass Communication from the University of Minnesota. She also has credentials from the Institute of Integrative Nutrition and The Institute of Coaching at McLean/Harvard Medical School

 

 

 

Account Management Boot Camp, December 10 | New York

Pricing: Members ($850) Non-Members ($1050)

Location; 5 Bryant Park, New York, NY 10018

Date: December 10, 2019

Time: 9 am - 5 pm ( Breakfast will be served at 8:30 am)

 

To be successful in today’s rapidly changing and competitive world – with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money, business leaders must increasingly become more agile and strategic. This highly interactive, one day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output, and the people who make it all happen.

 

Learn Key outputs will include:

  • An organic growth plan

  • An account optimization strategy

  • A personal profile to inform leadership behaviors

  • A relationship map to expand one’s influence with internal and external constituencies.

  • A focused development plan for continued learning.

 

Who is it for?

This course is ideal for any professional in account management.

Strategy For Non-Strategists, February 5th | Los Angeles

Date: February 4th

Location: 2525 Colorado Avenue, Santa Monica, CA 90404

Pricing: Members $750.00 Non-Members $950.00

 

No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation.

 

What You Will Learn

  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs

 

Who is it for?

  • This course is ideal for entry-level to junior level strategists.

Mothers@Agencies February 19th, 2020

Registration Deadline: January 31st

Start Date: February 19, 2020

Dates: | Time: 1pm-2pm Eastern

Pricing: Member's (1,800) Non-Members ($2,500)

 

A Transformational Coaching Program for Agency Leaders

 

 

Retaining Mothers in Your Agency is Great for Your Business

We all agree that agencies are challenged to grow women into leadership, and research shows that one of the key barriers is motherhood. For agencies, there is a huge opportunity to acknowledge, support and retain this valuable segment of their talent population. Likewise, mothers are demanding new ways to rethink their approach to work and home priorities so that they can fully integrate both into their lives. This leadership development program coaches mothers to thrive in the agency environment, encouraging them to make bigger contributions and motivating them to stick around.

 
Mothers@Agencies Coaching Program Creates Transformation

This is not a webinar. This is not a one-time training session. This is a live, real-time, virtual leadership development program that invites mothers in agencies to learn, share and experience powerful leadership concepts that result in greater confidence, enhanced productivity, stronger relationships, and improved work/life balance. This is an investment in our future leaders that guides them to find their own answers for what success looks like to them.

  

Who is this for?

This program is designed for valued mothers across all “work” and “mother” levels, including mothers-to-be, expectant mothers, new mothers, and experienced mothers. It is built for agency mothers across all agency disciplines and levels.

 
Meet the Coaches

Beryl Greenberg is a certified executive coach in private practice who is passionate about helping advertising professionals find the life they love and a career that supports it. Beryl started her career as an advertising agency professional and transitioned into executive search before becoming a coach. As Beryl is a mother to 3 teenage boys, she is passionate about supporting mothers in the workplace.


Kerry Griffin is known in the agency community as an innovative talent developer with an infectious passion to grow team talent and engagement. Kerry began her agency career in client services before shifting focus to attracting and developing talent for teams across agencies. Now Kerry leads the talent team as Chief Talent Officer at MERGE. As she has 4 kids, Kerry understands the daily challenges parents face in the workforce.

 

Questions:

Contact the professional and organizational development department at Learningsupport@4as.org

Launch for Leaders, January 14-15, | New York

 Address: 1065 Avenue of the Americas, 16th Floor, New York, NY 10018

 Time: 8:30 am - 5:00 pm (Breakfast and lunch will be provided)

 Members ($1,950) | Non-Members($2,500)

 

The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership. The 2-day workshop is led by a highly-regarded industry facilitator, Mark Strong.

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency

Launch For Leaders, March 24-25 | Chicago

The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The 2-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership. 

 

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency

4A's Digital Academy | Begins January 9th

Introducing the 4A’s Digital Academy, a comprehensive 5-session workshop that provides those new to Digital Advertising with the skills and knowledge necessary to thrive in the ever-changing agency environment.

 

 

Overview

The 4A’s Digital Academy is a comprehensive workshop to help you ramp up the digital marketing skills and knowledge you need to succeed in the ever-changing agency environment, including history, programmatic, ad fraud, and ad industry trends and challenges.

Upon course completion, participants will understand how marketers can use digital advertising as part of their marketing mix, and how to have deeper, more valuable conversations with clients at all levels, about both digital advertising strategy and execution. They’ll be able to use their knowledge of how to make smarter decisions about digital advertising for their clients.

 

Details:

Dates: Thu 1/9, Fri 1/17, Fri 1/24, Fri 1/31, Thu 2/6

Time: 9am-11:30am

Location: 4A’s NYC

 

Learning Objectives:

  • To provide students with a comfort level around digital advertising.
  • To give students an understanding of how marketers can leverage digital advertising a part of their marketing mix.
  • To empower students to have deeper, more valuable conversations with clients at all levels about both digital advertising strategy and execution.
  • To provide students with an understanding of how the digital advertising ecosystem functions so they can make smarter decisions for their clients.

 

Topics Covered:

  • Digital Advertising History
  • Ad Formats
  • Tracking
  • Data and Targeting
  • Data Management
  • Programmatic
  • Video Advertising Ecosystem
  • Viewability
  • Ad Fraud
  • Ad Blocking
  • Net Neutrality

Launch for Leaders, February 25-25 | Los Angeles

Date: February 24-25, 2020

Location: 2525 Colorado Avenue, Santa Monica, CA 90404

Pricing: Members $1850 Non-Members $2500.00


The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. This 2-day workshop's objective is to provide learning based on the premise that creativity, profitability, and growth are fueled by effective leadership.

 

Program Focus:

The program centers around a proprietary case study about a fictional agency struggling with many of the decisions our leaders face every day. In addition, the participants take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including Crafting A Vision, Building  Alignment and Championing Execution. The Launch for Leaders agenda covers leadership development in four key areas:

  • Leading the Business: Understanding the roles and responsibilities of an effective leader, driving profitability, developing a broader perspective, establishing and executing strategic organizational priorities, and creating a motivating environment that supports great work.
  • Leading Growth: Participants will discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
  • Leading Clients: Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
  • Leading People: In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.

 

Outcomes:

Through presentations, breakout sessions and discussions, participants will be exposed to the principles of effective agency leadership as well as different points of view, best practices and practical application of what they learn. Each participant will also leave with templates and drafts of the following:

1. An organic growth plan for a specific account

2. An account optimization plan

3. A personal profile to inform their leadership behaviors

4. A relationship map to expand their influence

5. A creative scorecard to drive better work

6. A client buying dossier to improve the likelihood of selling ideas/strategies/fees to clients.

7. A focused development plan for continued learning

 

Participant Profile:

  • Senior Supervisor to Group Director level across all departments
  • Managing a team
  • Interacting with senior-level clients
  • Employees with long-term potential at the agency



Executive Leadership Program, March 3-5 | New York

Pricing: Members ($2250) Non-Members ($2,650)

 

Research conducted by Harvard University found that about half of those who move into leadership positions fail.  The 4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

 

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.

 

 

 

The Agency Leadership SimulationTM (ALS)

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success. For a sneak peek at the Shele House simulation, click here.

 

Who Should Attend?

Target attendees include new office CEO’s, COO’s, client service directors, major account directors, creative directors, and high-potential department heads. The ALS is also an invaluable learning experience for those being considered to eventually succeed current agency leaders.

 

Agenda & Additional Information

The 4A’s Executive Leadership Program will be held March 3-5, 2020. View Agenda.

 

Location
4A’s
5 Bryant Park, 16th Floor
1065 Avenue of the Americas
New York, NY 10018

 

About Facilitator
Click here to read more about the facilitator, Ed Baron.

 

Questions?
For any questions about the program contact: learningsupport@4as.org

 

FREE COURSES FOR 4A'S MEMBERS

As a 4A's Member, you receive complimentary access to a handful of on-demand courses you can access: HERE 

You will need to login-in with your 4A's profile to access these courses for free.

New Leadership Skills for Client Service Professionals

Free for 4A's Members / Non-4A's Members: $221

Develop the right skillset and mindset to deliver the marketing leadership agencies need!

  • Explore the new leadership skills that marketing professionals need.

  • Learn how agency-client relationships have changed over the past 10 years.

  • Look ahead to the mindset you’ll need to be successful in the future.

How to Increase Your Impact in Meetings

Free for 4A's Members / Non-4A's Members: $221

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.

  • Build alliances on your team.

  • Hold the floor for longer using proven tactics.

 

How To Write an Annual New Biz Plan

Free for 4A's Members / Non-4A's Members: $221

Are you ready to perfect your annual new business strategy?

  • Learn to focus on creating a new business strategy in Q4.

  • Understand the basics of managing your team and giving them the information they need to succeed.

  • Uncover how to best manage your timeline.

Driving Social Media ROI: Rules of the Road

Free for 4A's Members / Non-4A's Members: $221

Prove the return on investment with social media marketing!

  • Set actionable goals that will achieve the desired results.

  • Know which metrics to track.

  • Learn how to use social media to map business outcomes.

What It Takes To Be A Successful Agency Manager

Free for 4A's Members / Non-4A's Members: $221

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.

  • Utilize communication to motivate and inspire.

  • Understand the importance of delegation and prioritization.

How to Take Your Creative Ideas and Sell to Clients

Free for 4A's Members  / Non-4A's Members: $221

Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!

  • Create a brief that inspires your client to act.

  • Understand the difference between creative ideas and building creativity.

  • Define clear evaluation criteria to ensure all of your ideas go above and beyond.