Advanced New Business Strategy: Turn Scope Creep Into a Revenue Opportunity (March 12, 2018)

March 12, 2018 | 1:00 PM - 2:00 PM EST 

Applying best practices from Mirren’s new business training, Nadine Tull of Mirren treats scope creep as a given and then outlines
specific steps you can take to get ahead of this problem – and consistently get paid for all the work you do.

  • Understanding where most scope creep takes place
  • Knowing Scope Creep is a given, preempt it by establishing simple new systems for the agency
  • Proactively designing proposals, estimates and agreements to capture revenue from “spontaneous adjustments”
  • Securing agreement from the client in advance about the new principles, to ensure no problems occur in the future

Advanced New Business Strategy: Agency Websites - Turn Them into a Lead Generation Tool (February 26, 2018)

February 26, 2018 | 1:00 PM - 2:00 PM EST 

Let’s be honest: Most agency websites are not effective marketing tools. It’s a rare one that truly differentiates and brings in new business. From the use of cliché-ridden copy to self-indulgent waxing about the future, most websites miss the opportunity to actively generate new leads – with the goal of feeding the agency’s new business pipeline.

  • The three things clients most want in an agency website
  • How to better define the target audience for your website
  • The most common clichés that must be eliminated
  • How to ensure the business value you create for clients is being clearly communicated
  • How to hook prospects into taking the next step in contacting your agency

Trading Academy Certification

As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.

Whether you’re a media planner looking for a primer on the basics, or a Marketer looking for next-level strategies, the Trading Academy can help you become a thought leader in one of the most highly discussed digital topics - programmatic.

  • Enjoy eLearning video courses and document your studies with a certificate of completion
  • To receive certification, you will need to pass the Trading Academy Specialist exam
  • Monitor your progress via online testing, including section review quizzes and a final exam

Executive Leadership Program: March 20-22, NYC

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.

Launch for Leaders: March 6-7, Chicago

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Mothers@Agencies: March 21 - June 27 (Spring Session)

Dates: March 21 - June 27, 2018 | Time: 1pm-2pm Eastern

A Transformational Coaching Program for Agency Leaders
Thinking About How to Retain and Grow Your Female Leaders?
  • It’s no secret that a huge opportunity exists to grow women into leaders within agencies. Research shows that motherhood is one of the primary reasons more women don’t grow into leadership roles.
  • Succeeding at the highest level of the agency environment while being a good mother can feel impossible. Overwhelmed by the weight of it all, women often leave the agency business along with their promising careers.
Who Should Attend?
  • This program is designed for valued mothers across all “work” and “mother” levels, including expectant mothers. In coming together with a cross-section of other mothers, the group learns from each other while each participant navigates to her own answers.
  • Note: We also offer agencies the opportunity to run their own private groups. Contact us to learn more.



Use your 4A's login to see member-prices. 

Managing Direct Reports (2015)

Does delegating come easily to you? Learn how to stop micro-managing and start managing direct reports with confidence in this course!

  • Motivate people to do their best work.
  • Release the need to micro-manage.
  • Delegate work so that it brings out the best in your direct reports.

How to Increase Your Impact in Meetings: A Webinar for Agency Women (2015)

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.
  • Build alliances on your team.
  • Hold the floor for longer using proven tactics.


How To Write an Annual New Biz Plan (2015)

Are you ready to perfect your annual new business strategy?

  • Learn to focus on creating a new business strategy in Q4.
  • Understand the basics of managing your team and giving them the information they need to succeed.
  • Uncover how to best manage your timeline.

Driving Social Media ROI-Rules of the Road (2015)

Prove the return on investment with social media marketing!

  • Set actionable goals that will achieve the desired results.
  • Know which metrics to track.
  • Learn how to use social media to map business outcomes.

What It Takes To Be A Successful Agency Manager (2015)

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.
  • Utilize communication to motivate and inspire.
  • Understand the importance of delegation and prioritization.

The Business of Creativity: Lessons Learned from Both Sides of the Brief (2015)

Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!

  • Create a brief that inspires your client to act.
  • Understand the difference between creative ideas and building creativity.
  • Define clear evaluation criteria to ensure all of your ideas go above and beyond.



Glass Ladder Series: How to Join the C-Suite When Nobody Thinks You Can

Let’s focus on business leadership and how it can help you achieve the upper level management positions you’ve been seeking.

What Will You Learn

  • How to rethink your career, the way you present yourself, and how you talk about yourself to make a bigger impact
  • Learn simple actions you can start implementing right now to rework how you’re perceived
  • Improve leadership skills that will help you achieve your career goals

Agency Planner Essentials: Customer-Driven Media Planning (2017)

You don’t need to be a media planner to develop a winning strategy!

  • Learn to jump directly into mediums to solve problems.
  • Use a media strategy toolkit to cut through barriers.
  • Discover how other agencies are using media to showcase their brand.


Mastering Workplace Conversations: Cultivating Agency Comradery (2017)

Embrace your teammates and encourage an inclusive workplace culture!

  • Understand that nobody’s career path is the same - and that all ideas should be embraced and celebrated.
  • Learn to work with different personalities.
  • Build successful, lasting partnerships.

2018 & Beyond: Budgeting Essentials: Improving Profitability Via Timesheets (2017)

Educate your staff on the importance of time sheets and use them more effectively!

  • Understand why time sheets are important.
  • Learn to effectively communicate with employees.
  • Create a system that’s painless for everyone to use.


DOT Native Digital Learning Center


The 4A’s Dot Native Digital Learning Center is made up of short, interactive courses presented by expert tutors and gives you access to hundreds of hours of insights, talks and deep dives from industry leaders to get you up to speed and stay up to date on the latest in digital marketing. With your purchase, you’ll get:

  • Your own personal login to our learning platform
  • Access to over 30 hours of content across critical topics
  • Full support and customer service
  • Downloadable resources and tools

Impress your clients, feel confident in meetings, and get the knowledge you need to better learn on the job and grow your career.

Open Access: Unlimited On-Demand Webinars for 1-Year

Note: This is only available for 4A's Members

Purchase access to the entire catalog of 4A's on-demand training for 1-Year

  • More than 200+ on-demand courses from industry thought leaders
  • The cost includes unlimited access for 1 user for an entire year
  • This gives you the maximum flexibility to plan and deliver your learning needs for the year