Strategy Boot Camp, October 31 | New York

Pricing: Members ($750) Non-Members ($950)

Location; 5 Bryant Park, New York, NY 10018

Date: October 31st, 2019

Time: 9 am - 5 pm ( Breakfast will be served at 8:30 am)

For strategists today, there is no end to the topics, methods, and trends we’re expected to be experts in. Of course, it’s part of the job to be up to date on the latest insight gizmo or behavioral economics Nobel Prize winner. But, the most important part of the strategist’s job hasn’t changed: finding creative ways to solve problems and drive results. In this highly interactive hands-on course, we’ll cover the core skills any type of strategist needs to be successful. Real client strategic challenges will be workshopped by participants and the facilitator. 


What You Will Learn
  • Immediate improvement in core strategic skills.
  • Usable frameworks and templates for a diversity of problem-solving.
  • Increased ability to think on one’s feet.
  • Tips and tricks for strategy on a shoestring.
  • Using Your Three Brains
  • Asking Better Questions
  • Interrogating Client Briefs
  • Reframing Problems for Better
  • Solutions
  • Applying Convergent and Divergent Thinking
  • Finding Inspiration in Unexpected Places
  • Becoming a Ruthless Reductionist
  • Developing and Delivering Great Briefs
  • Selling in Transformational Thinking


Who is it for?

  • This course is ideal for entry-level to junior level strategists

Account Management Boot Camp, December 10 | New York

Pricing: Members ($850) Non-Members ($1050)

Location; 5 Bryant Park, New York, NY 10018

Date: December 10, 2019

Time: 9 am - 5 pm ( Breakfast will be served at 8:30 am)


To be successful in today’s rapidly changing and competitive world – with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money, business leaders must increasingly become more agile and strategic. This highly interactive, one day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output, and the people who make it all happen.


Learn Key outputs will include:

  • An organic growth plan

  • An account optimization strategy

  • A personal profile to inform leadership behaviors

  • A relationship map to expand one’s influence with internal and external constituencies.

  • A focused development plan for continued learning.


Who is it for?

This course is ideal for any professional in account management.

Strategy For Non-Strategists, November 1 | New York


Pricing: Members ($850) Non-Members ($1,050) 

“Strategic” is a word that gets thrown about as much as “transformation” or “collaborative” or even “creative” in our business. And there seems to be more people professing strategy as their profession than ever. But the truth is, we’re all expected to be strategic these days, whether or not it says so on our business cards. In this highly interactive one day course, you’ll learn the fundamentals of strategic thinking. Using a provided case, teams will engage in live practice in key areas such as problem defining and insight generation. 


Time: 9 am - 5 pm (Breakfast is served at 8:30 am)

Location: 5 Bryant Park (Between little beet and Dos Toros)

What You Will Learn
  • Defining Strategy
  • Using Your Three Brains
  • Essential Strategic Questions
  • Interrogating Client Briefs
  • Reframing Problems for Better Solutions
  • Understanding and Leveraging Research
  • Thinking From the Top Down and the Bottom Up
  • Understanding Insights and How to Have Them
  • Developing and Delivering Great Briefs



Who is it for?

  • This course is ideal for any non-strategy department employee. 

4A's Digital Academy | Register by October 28th

Introducing the 4A’s Digital Academy, a comprehensive 5-session workshop that provides those new to Digital Advertising with the skills and knowledge necessary to thrive in the ever-changing agency environment.




The 4A’s Digital Academy is a comprehensive workshop to help you ramp up the digital marketing skills and knowledge you need to succeed in the ever-changing agency environment, including history, programmatic, ad fraud, and ad industry trends and challenges.

Upon course completion, participants will understand how marketers can use digital advertising as part of their marketing mix, and how to have deeper, more valuable conversations with clients at all levels, about both digital advertising strategy and execution. They’ll be able to use their knowledge of how to make smarter decisions about digital advertising for their clients.



Dates: Mon 11/4, Wed 11/13, Fri 11/22, Fri 12/6, Fri 12/13

Time: 9am-11:30am

Location: 4A’s NYC


Learning Objectives:

  • To provide students with a comfort level around digital advertising.
  • To give students an understanding of how marketers can leverage digital advertising a part of their marketing mix.
  • To empower students to have deeper, more valuable conversations with clients at all levels about both digital advertising strategy and execution.
  • To provide students with an understanding of how the digital advertising ecosystem functions so they can make smarter decisions for their clients.


Topics Covered:

  • Digital Advertising History
  • Ad Formats
  • Tracking
  • Data and Targeting
  • Data Management
  • Programmatic
  • Video Advertising Ecosystem
  • Viewability
  • Ad Fraud
  • Ad Blocking
  • Net Neutrality

Executive Leadership Program, March 3-5 | New York

Pricing: Members ($2250) Non-Members ($2,650)


Research conducted by Harvard University found that about half of those who move into leadership positions fail.  The 4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.


What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.




The Agency Leadership SimulationTM (ALS)

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success. For a sneak peek at the Shele House simulation, click here.


Who Should Attend?

Target attendees include new office CEO’s, COO’s, client service directors, major account directors, creative directors, and high-potential department heads. The ALS is also an invaluable learning experience for those being considered to eventually succeed current agency leaders.


Agenda & Additional Information

The 4A’s Executive Leadership Program will be held March 3-5, 2020. View Agenda.


5 Bryant Park, 16th Floor
1065 Avenue of the Americas
New York, NY 10018


About Facilitator
Click here to read more about the facilitator, Ed Baron.


For any questions about the program contact: learningsupport@4as.org



As a 4A's Member, you receive complimentary access to a handful of on-demand courses you can access: HERE 

You will need to login-in with your 4A's profile to access these courses for free.

New Leadership Skills for Client Service Professionals

Free for 4A's Members / Non-4A's Members: $221

Develop the right skillset and mindset to deliver the marketing leadership agencies need!

  • Explore the new leadership skills that marketing professionals need.

  • Learn how agency-client relationships have changed over the past 10 years.

  • Look ahead to the mindset you’ll need to be successful in the future.

How to Increase Your Impact in Meetings

Free for 4A's Members / Non-4A's Members: $221

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.

  • Build alliances on your team.

  • Hold the floor for longer using proven tactics.


How To Write an Annual New Biz Plan

Free for 4A's Members / Non-4A's Members: $221

Are you ready to perfect your annual new business strategy?

  • Learn to focus on creating a new business strategy in Q4.

  • Understand the basics of managing your team and giving them the information they need to succeed.

  • Uncover how to best manage your timeline.

Driving Social Media ROI: Rules of the Road

Free for 4A's Members / Non-4A's Members: $221

Prove the return on investment with social media marketing!

  • Set actionable goals that will achieve the desired results.

  • Know which metrics to track.

  • Learn how to use social media to map business outcomes.

What It Takes To Be A Successful Agency Manager

Free for 4A's Members / Non-4A's Members: $221

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.

  • Utilize communication to motivate and inspire.

  • Understand the importance of delegation and prioritization.

How to Take Your Creative Ideas and Sell to Clients

Free for 4A's Members  / Non-4A's Members: $221

Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!

  • Create a brief that inspires your client to act.

  • Understand the difference between creative ideas and building creativity.

  • Define clear evaluation criteria to ensure all of your ideas go above and beyond.