March 12, 2018 | 1:00 PM - 2:00 PM EST
Applying best practices from Mirren’s new business training, Nadine Tull of Mirren treats scope creep as a given and then outlines
specific steps you can take to get ahead of this problem – and consistently get paid for all the work you do.
February 26, 2018 | 1:00 PM - 2:00 PM EST
Let’s be honest: Most agency websites are not effective marketing tools. It’s a rare one that truly differentiates and brings in new business. From the use of cliché-ridden copy to self-indulgent waxing about the future, most websites miss the opportunity to actively generate new leads – with the goal of feeding the agency’s new business pipeline.
As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.
Whether you’re a media planner looking for a primer on the basics, or a Marketer looking for next-level strategies, the Trading Academy can help you become a thought leader in one of the most highly discussed digital topics - programmatic.
4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.
Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.
Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:
In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.
Dates: March 21 - June 27, 2018 | Time: 1pm-2pm Eastern
Use your 4A's login to see member-prices.
Does delegating come easily to you? Learn how to stop micro-managing and start managing direct reports with confidence in this course!
Increase your impact in meetings and up your influence at work!
Are you ready to perfect your annual new business strategy?
Prove the return on investment with social media marketing!
Are you ready to find success as an agency manager?
Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!
Let’s focus on business leadership and how it can help you achieve the upper level management positions you’ve been seeking.
What Will You Learn
You don’t need to be a media planner to develop a winning strategy!
Embrace your teammates and encourage an inclusive workplace culture!
Educate your staff on the importance of time sheets and use them more effectively!
ACCELERATE YOUR DIGITAL EXPERTISE WITH THE 4A’S DOT NATIVE DIGITAL LEARNING CENTER, AN INTERACTIVE ONLINE LEARNING PLATFORM THAT ALLOWS YOU TO STUDY IN YOUR OWN TIME AND AT YOUR OWN PACE.
The 4A’s Dot Native Digital Learning Center is made up of short, interactive courses presented by expert tutors and gives you access to hundreds of hours of insights, talks and deep dives from industry leaders to get you up to speed and stay up to date on the latest in digital marketing. With your purchase, you’ll get:
Impress your clients, feel confident in meetings, and get the knowledge you need to better learn on the job and grow your career.
Note: This is only available for 4A's Members
Purchase access to the entire catalog of 4A's on-demand training for 1-Year