Mothers@Agencies

UPCOMING TRAINING

Executive Leadership Program, October 9-11, NYC

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.

Launch for Leaders: November 13-14, Los Angeles

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Launch for Leaders: September 25-26, 2018, NYC

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Launch For Leaders Chicago October 9-10, 2018

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:

  • Leading the Business: Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work
  • Leading Growth: Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent
  • Leading Clients:  Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario
  • Leading People: Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict

In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.

Mothers@Agencies: August 29-November 28 (Fall Session)

Dates: August 29 - November 28, 2018 | Time: 1:00 PM - 2:00 PM EST

A Transformational Coaching Program for Agency Leaders
Thinking About How to Retain and Grow Your Female Leaders?
  • It’s no secret that a huge opportunity exists to grow women into leaders within agencies. Research shows that motherhood is one of the primary reasons more women don’t grow into leadership roles.
  • Succeeding at the highest level of the agency environment while being a good mother can feel impossible. Overwhelmed by the weight of it all, women often leave the agency business along with their promising careers.
Who Should Attend?
  • This program is designed for valued mothers across all “work” and “mother” levels, including expectant mothers. In coming together with a cross-section of other mothers, the group learns from each other while each participant navigates to her own answers.
  • Note: We also offer agencies the opportunity to run their own private groups. Contact us to learn more.


PRICING

  • Members: $1,800 (Login with your 4A's profile to see member-prices)

  • Non-Members: $2,340

Trading Academy Certification

As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.

Whether you’re a media planner looking for a primer on the basics, or a Marketer looking for next-level strategies, the Trading Academy can help you become a thought leader in one of the most highly discussed digital topics - programmatic.

  • Enjoy eLearning video courses and document your studies with a certificate of completion
  • To receive certification, you will need to pass the Trading Academy Specialist exam
  • Monitor your progress via online testing, including section review quizzes and a final exam

 

FEATURED TRAINING

Engaging Hispanics For Growth

What Will You Learn

  • 5 Questions to Assess Hispanic Impact 

  • 5 Ways to Quantify Your Hispanic Opportunity 

  • 7 Cost-Effective Ideas to Generate Insights

  • 3 Approaches to Engaging Hispanics 

Who Should Attend

  • Mid- to senior-level account managers and planners who are responsible for generating growth-driving ideas for clients

Social Media & Digital Etiquette

Start using social media to create a professional presence in the digital space!

  • Learn to use smartphones appropriately in the workplace.
  • Balance your office and online presence.
  • Master the art of emails.

 

Beat the Robots: You are the Perfect Machine

What Will You Learn

  • How we are superior to artificial intelligence thanks to our two-sided brain
  • Recognizing opportunities to apply emotion to every task, adding your unique, human qualities and perspective to your work

How to Join the C-Suite When Nobody Thinks You Can

Let’s focus on business leadership and how it can help you achieve the upper level management positions you’ve been seeking.

What Will You Learn

  • How to rethink your career, the way you present yourself, and how you talk about yourself to make a bigger impact
  • Learn simple actions you can start implementing right now to rework how you’re perceived
  • Improve leadership skills that will help you achieve your career goals

Media Relations Essentials: Present Like A Champ

What Will You Learn

  • How to refine a message for the media/public

  • How to build Confidence through body language

  • The Do’s and dont’s for print and broadcast interviews

  • Tips for doing webinars

  • Public speaking tips for podiums, panels or internal meetings

Who Should Attend

  • Communication Directors, Senior Executives

  • Senior level agency professionals looking to improve their outward facing communications skills

Open Access: Unlimited On-Demand Webinars for 1-Year

Note: This is only available for 4A's Members

Purchase access to the entire catalog of 4A's on-demand training for 1-Year

  • More than 200+ on-demand courses from industry thought leaders
  • The cost includes unlimited access for 1 user for an entire year
  • This gives you the maximum flexibility to plan and deliver your learning needs for the year

COMPLIMENTARY COURSES FOR 4A'S MEMBERS

Managing Direct Reports

Does delegating come easily to you? Learn how to stop micro-managing and start managing direct reports with confidence in this course!

  • Motivate people to do their best work.
  • Release the need to micro-manage.
  • Delegate work so that it brings out the best in your direct reports.

How to Increase Your Impact in Meetings

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.
  • Build alliances on your team.
  • Hold the floor for longer using proven tactics.

 

How To Write an Annual New Biz Plan

Are you ready to perfect your annual new business strategy?

  • Learn to focus on creating a new business strategy in Q4.
  • Understand the basics of managing your team and giving them the information they need to succeed.
  • Uncover how to best manage your timeline.

Driving Social Media ROI: Rules of the Road

Prove the return on investment with social media marketing!

  • Set actionable goals that will achieve the desired results.
  • Know which metrics to track.
  • Learn how to use social media to map business outcomes.

What It Takes To Be A Successful Agency Manager

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.
  • Utilize communication to motivate and inspire.
  • Understand the importance of delegation and prioritization.

How to Take Your Creative Ideas and Sell to Clients

Having a creative idea isn’t enough. Learn how to sell your idea and achieve maximum business potential!

  • Create a brief that inspires your client to act.
  • Understand the difference between creative ideas and building creativity.
  • Define clear evaluation criteria to ensure all of your ideas go above and beyond.

ON-DEMAND COURSES BY 4A'S PARTNERS

Rock Your LinkedIn Profile

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.
  • Discover how to create a rockstar profile.
  • Use your profile to continue growing your brand and reputation!

Video’s Biggest Challenges: Ad Experience & Measurement

Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!

  • Implement video in your strategy.
  • Gain access to real-world examples, research, and strategy to learn what works (and what doesn’t)!

 

How Agencies Can Harness The Power of People-Based Marketing

Brands want to execute people-based marketing across all channels and devices. How do we know? The largest brands have told us so, and studies by Morar Research confirm that 84% of marketers agree. Driving this demand is the need for more effective audience targeting, more precise and accurate measurement, and a more seamless brand experience across all consumer touchpoints. And these marketers are looking to agencies for help.As the people on the front lines, it’s up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working so well on Facebook—everywhere else, too. In this webinar learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.

  • What People-Based Marketing is, and how it’s evolving
  • What agencies need to get started, from the know-how to tools and integrations
  • How and why to execute people-based planning, buying and measurement
  • The results and improvements people-based marketing delivers, from better ROI measurement to improving reach and frequency management

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.

  • Why current standards for video advertising success are limited—and the metrics you should be focusing on instead
  • Why the video dominance of Facebook and Google has been vastly overstated
  • How to leverage video to engage in two-way conversations with consumers, allowing you to learn more about your clients’ target audiences and serve them content that’s more likely to convert

Stay on Top of YouTube’s Biggest Trends

In this course you will be presented with three top trending videos on YouTube from the past quarter that your audience is watching. The videos were handpicked as the most influential and impactful videos, representative of broader trends surfacing on YouTube. 
 
But what does this mean for agencies and their brands? With a series of discussion questions, we invite advertising creatives and media planners to unpack these trends and consider implications for future marketing opportunities.